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marketing
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Our sales team is supported by an in-house Marketing Department with the power of the Sotheby’s International Realty tools and brand. This creative group photographs properties, designs and produces marketing materials, creates ads and updates our website. Our Marketing Department specializes in quality marketing so that our agents can focus on selling real estate. And while any real estate company can talk to you about presenting a property for sale, the successful marketing of a home is about something more intangible. It’s about passion and commitment and energy, all traits we have; traits that will ultimately sell your home. The real estate market has changed drastically in the last 5 years. According to the NATIONAL ASSOCIATION OF REALTORS®, 90% of people looking for homes now use the internet in their search while print media usage has declined to 41%. In order to reach the broadest market of potential buyers, it is critical to have property data on industry’s leading web sites. In addition to our gibsonsothebysrealty.com site, we will list your property on more than 40 proven real estate websites. We have chosen these sites because of their effectiveness in the market, including WallStreetJournal.com, IHT.com (International Herald Tribune's site), NewYorkTimes.com, LuxuryRealEstate.com, Realtor.com, Boston.com and many others. In addition to the traditional local print advertising done by most real estate companies, Gibson Sotheby's International Realty advertises in regional and international publications to reach outto a broad audience.Sotheby's Preview magazine is sent to the auction house members, with a circulation of 80,000 worldwide. RESIDE magazine is sent to the Preview subscribers as well as select subscribers of Architectural Digest and several other high visibility publications.
View RESIDE Magazine online here. |
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